Not sure there's much you can do with it. It's not very practical, at least Toyota got that part right with mug holders everywhere. I gave up on it, made a mug holder and screwed it to the dash with self tappers. Yeah, that could be seen as rough lol. Works a treat though.
I bought two of these some time ago and they're awesome if you've got a bottle of drink but god awful for cans since they bounce around so much with weight in them. I stopped using them for cans a week in I think lol